le Mountain Store à Passy en Haute-Savoie, berceau des produits wedze

*Wed'ze inside* : Haute-Savoie region, birthplace of Wed'ze products

Did you know that all Wed'ze products are imagined and created in the international design centre, in the Mountain Store in Passy, right at the heart of the Haute-Savoie region and with an unrivaled view on the mont Blanc? Let's take a tour of the brand's backstage!


The Mountain Store in Passy (Haute-Savoie), International Design Center of Wed'ze


The Mountain Store, our unique ceation centre

The Mountain store in Passy, with an unrivaled view on the mont Blanc, is where are gathered the teams of the 3 mountain sports Decathlon brands: Quechua, Wed’ze & Simond.

Offering 10 000m2 of work space, including a 3000mshop, this unique place dedicated to creation and innovation is perfectly located, right at the foot of the mountains, close to the ski resorts and their skiers and snowboarders.

At Wed’ze, Decathlon skiing and snowboarding brand, 70 co-workers design products all passionate skiers and snowboarders have and will ever wish for. 


The Disign International Center of Wed'ze and its workspace


18 months to create a product, from the idea to the final piece 

Every product originates from a brief established by the product manager according to clients and Decathlon shop assistants remarks,as well as new trends and sports. This brief is then passed on to the "products' teams": product engineers, designers, stylists... that brainstorm and implement the requests of the product manager.

The first prototypes are then manufactured and tested. They are improved all along the testing process that includes field and lab testings to become, 18 months later, a product you will find in your local Decathlon store.


The Mountain Store in Passy (Haute-Savoie) and its workshop


Interaction & exchange

The office layout, with open spaces and business units, organized around every type of product (ski, snow, helmets, clothes...), help to promote the natural interaction of the different departments. each business unit comprises a product manager, engineers in charge of the technical part of the product, designers that take care of the aesthetics of the product, a model maker for the sizes of the clothes, and RS whose job is to define the quantity of products that will be allocated to the different stores


The conception of Wed'ze products in the Mountain Store


The shop: a real life laboratory

One of the main strengths of the international design centre is to be built around the shop, the "Mountain Store". It's a real life laboratory where the brand finds inspiration to define its strategy by exchanging directly with the clients.


Wed'ze's International Design Center and its laboratory shop


The client is here at the heart of the creation process. The prupose being to make skiing and snowboarding accessible to all of those who want to ride safely with a good equipment.


The Mountain Store of Passy, Wed'ze's offices


If you are visiting the Haute-Savoie region, come and see us!

This summer, every thursday, Anne Laure and Karine take you on a discovery tour of the Quechua and Wed'ze design centre.
Offices, communication areas, design workshops, prototypes workshops, test zones, etc... During 1.30 hour, you will have a privileged access to the backstage.

Free tours upon booking, either at the store welcome desk or by phone on +33 (0) 4 50 78 50 00.

Mountain store address:

170 Avenue Léman Mont Blanc, 74190 Passy

Emily - EN