ski innovation by Wed'ze: the Boost 300 archtec ski

Boost 300 archtec ski: they went to test it for you

After 5 years of research and development, the latest product "made in Wed'ze" has just arrived: the Boost 300 arcHtec ski. For the launch of this new ski, Wed'ze reached out to its clients to test the ski and exchance with them about it. 


Fruit of the innovation, creativity and hard work of the Ski team of the Mountain Store in Passy, this new model stands out with its innovative conception. Product engineers, product managers, designers and stylists worked relentlessly in order to come up with an accessible, adaptive and powerful ski, in that it allows progression by targeting both beginner and intermediate levels, to discover the sensations of carving.

 

Discover the arcHtec technology

 

 

Weds'ze decided the clients would be the best ambassadors to talk about this ski innovation. That's why the brand organized a week-end of field test with some "happy fews", 5 clients who were invited to ski this innovation, meet the Wed'ze team and discover how it's done at the conception and design centre located in the Alps, in the Mont-Blanc valley.

 

Discover in video how it went for Nadia, Jessica, Pierre, Benoit and Philippe, our 5 Wed’ze clients.

 

 

Pauline Martin, Wed'ze Dialog and Press Manager, explains how she chose the clients.
"Nadia and Benoit are bloggers, I had spotted them via the socila media through exchanges about the Wed'ze backpacks. They love them and take them all over the place when they travel. For the others, I chose the clients who had the most contributed to products' grading via the comments on the Decathlon website after they bought the products."

 

Indeed, Wed’ze and the other brands of the Decathlon group, attach a great value to these clients' feedbacks that allow the teams to improve the products according to the comments, in order to meet the clients expectations.

 

"It's in their hands now, it's on them to spread the word and tell their feelings to other skiers"  adds Pauline, who now considers the clients who made the test as ambassadors of the brand.

 

Emily - EN
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